The SOSTAC model is a simple way to plan marketing campaigns. Application of the SOSTAC model to the marketing strategy used by NEXT PLC in Romania - Kostadin Ruychev - Project Report - Business economics - Offline Marketing and Online Marketing - Publish your bachelor's or master's thesis, dissertation, term paper or essay Image Credit (edited by N. Doyle): SOSTAC / Smart Insights Website Using SOSTAC to review a process: It was initially founded in the 1990s by Smith PR and Dave Chaffey. It offers a comprehensive solution starting with a situation analysis to identify where the company is right now followed by the development of objectives outlining where it seeks to get to. It turns a broad aim that, at the beginning, can feel overwhelming – such as, we want to sell more things or we want to raise brand awareness – into an actionable and tangible roadmap that plots out how you’re going to succeed. It's simple and it works and it's seldom used by content marketing teams. This is the price of inventing a good concept and name to go with it, but the trademark is still active. In some ways SOSTAC® has been a victim of its own success - rather like hoover means vacuum and xerox means photocopy - such is the price of inventing a good concept and name to go with it The SOSTAC® model and associated methodology are now used around the world by large and small organisations. SOSTAC is the acronym to summarize the main steps of a strategic marketing process by Paul R. Smith (1990). How to create a digital marketing plan using PR Smith’s SOSTAC® Planning model. In some ways SOSTAC® has been a victim of its own success: rather like hoover means vacuum and xerox means photocopy. He is the originator of SOSTAC ® Planning System used by organisations around the world. And responding to the 5W is fundamental to that. SOSTAC is a widely used tool for marketing and business planning developed by PR smith in the 1990’s. SOSTAC® is a widely used tool for marketing and business planning which is rated in the top 3 most popular marketing models in the Smart Insights review of Marketing Models that have stood the test of time.. The SOSTAC® model and associated methodology are now used by blue chip corporations around the world and also by many smaller businesses and organisations. The model is an extension of the well-known SWOT analysis, but it places greater emphasis on the implementation stage of the process. What is SOSTAC?

SOSTAC is a marketing model/framework that was created in the 1990s, by PR Smith and included in his book published in 2004 and is used by many marketers. I have featured PR Smith’s SOSTAC® Planning framework (explained more fully at Paul’s site: www.sostac.org) in all of my books on digital marketing strategy since it provides a simple, process-based structure for creating any form of marketing plan that can be readily communicated to others.

SOSTAC® stands for Situation, Objectives, Strategy, Tactics, Actions and Control. Looking for the definition of SOSTAC?

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