DETERMINANTS OF MORALITY/SOURCES OF MORALITY Morality - consists in the conformity and non-conformity of an act with the norm HOW DOES AN ACT RELATE TO THE NORM? FEAR AND SOCIAL COMPARISON AS DETERMINANTS OF CONFORMITY BEHAVIOR 1 JOHN M, DARLEY New York University 64 female Ss were run in an experiment testing the prediction that an in-crease in a person's fear level would produce increased conformity. The studies of Asch, Sherif, and Moscovici demonstrate the extent to which individuals—both majorities and minorities—can create conformity in others. In psychology, the Asch conformity experiments or the Asch paradigm were a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions..

Norms are implicit, specific rules, shared by a group of individuals, that guide their interactions with others.


Individuals who have a low status within a group or are unfamiliar with a particular situation are the ones most likely to conform… The rate of conformity (in the Asch situation) of Ss threatened by future electric shock was compared with the conformity rate of … I propose that whether a person will conform to or seek distinctiveness from others in a particular consumption situation is contingent on the absence or presence of one's prior positive interaction with the group. Journal of Personality and Social Psychology 92, no. Minority influence is generally felt only after a period of time, and tends to produce private acceptance of the views expressed by the minority. Some Determinants of Conformity Behavior. "Epistemic motives and cultural conformity: Need for closure, culture, and context as determinants of conflict judgments."

The effect of prior positive interaction with the group on conformity and distinctiveness in consumer decision making. Individual differences also determine the degree to which conformity will occur. "College males varying in affiliative motivation were subjected to a group-influence situation where their previously measured attitudes toward divorce was either unanimously opposed, or opposed with the exception of one supporter. Determinants of conformity and attitude change. The experiments revealed the degree to which a person's own opinions are influenced by those of groups.. Asch found that people were willing to ignore reality and give an incorrect answer in order to conform to the rest of the group. The PSAI was developed by Golombok and Rust, 1993a , Golombok and Rust, 1993b . Conformity is the act of matching attitudes, beliefs, and behaviors to group norms, politics or being like minded. Developed in the 1950s, the methodology remains in use by many researchers. Although the ambiguity and unanimity of the situation are powerful contributors to the incidence of conformity, they are not the sole determinants.
Personal characteristics and the individual's position within the group play a role as well.


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