Its current CEO is Kim Young-min. In 2007, a circle was added, and the text has some minor differences. Entertainment (Hangul: SM엔터테인먼트) is an independent Korean record label, talent agency, producer, and publisher of pop music, founded by Lee Soo-man in South Korea. Initially, "SM" was an abbreviation of the agency founder's name, but now stands for "Star Museum." December 2010 – KeyEast enters the television production industry through the Korean drama Dream High. January 2010 – KeyEast and BOF Corp. merge into one company, with KeyEast as the surviving entity. SM Entertainment, one of the largest entertainment companies in Korea, needed a new identity that could flexibly respond to media while expanding its business scope not only in music but also in media, sports, fashion, and lifestyle. S.M. ‘SM Entertainment’(hereinafter, referred to as ‘Company’) respects your personal information and the “Act on Promotion of Information and Communications Network Utilization and Information Protection, Etc.”

July 2012 – KeyEast advances to China. SM Entertainment Visual Identity SM Entertainment, one of the largest entertainment companies in Korea, needed a new identity that could flexibly respond to media while expanding its business scope not only in music but also in media, sports, fashion, and lifestyle. Perusahaan ini beroperasi sebagai label rekaman, perusahaan produksi musik dan konser, manajemen acara dan rumah penerbitan musik. Entertainment (Hangul: SM엔터테인먼트) adalah perusahaan hiburan Korea Selatan yang didirikan pada tahun 1995 oleh Lee Soo-man.Perusahaan ini sekarang menjadi salah satu perusahaan hiburan terbesar di Korea Selatan. In 1970, ShoeMart was shortened down to the renamed "SM". SM stands for ShoeMart was launched by Henry Sy in 1958.

Brand New: New Logo and Identity for SM Entertainment (Est. Entertainment is Korea’s largest Entertainment & Media Group specialized in artist management, music production, record production and distribution, and also engaged in actor management and the production of dramas, films, musicals, and performances. 1995) “S.M. S.M.

March 2018 – SM Entertainment acquired KeyEast Entertainment with a controlling stake of 25%.

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